AI marketing tools disrupting the market in 2023

Updated: January 26, 2023

By: Marcos Isaias

AI is winning the marketing technology arms race. AI is upending the marketing playbook from chatbots to predictive analytics, from influencer marketing to dynamic pricing.

There are many ways in which AI is impacting inbound marketing for the better. From Improving customer avatar, creating hyper-personalized content, intelligent demand generation, ABM at scale –

Suppose you are a content marketer relying on expensive software, staffing, and guesswork to create marketing collateral. In that case, it’s time to switch to AI.

These ai marketing tools will help you automate tedious and time-consuming marketing tasks, bring you better and more accurate insights and help you scale your marketing efforts.

Let’s take a look at 13 of the best marketing tools that you can use to transform your marketing strategy:

But first thing first – what is AI Marketing in General?

What is AI Marketing?

AI marketing is the application of artificial intelligence (AI) technologies to marketing tasks and processes. It uses AI-powered marketing tools and software to automate and improve various marketing functions, including customer segmentation, content creation, lead generation, and campaign management.

AI marketing uses algorithms, Natural Language Processing (NLP), and predictive analytics to help marketers make better decisions, automate repetitive tasks, and improve the overall efficiency of their digital marketing efforts.

In easy language:

How can an AI marketing tool help me? 

An AI marketing tool can help you understand your customer better, know what content to create that will be most impactful, and back your marketing decisions with data instead of hunches.

Email marketing strategy

Let’s say you use email marketing to promote your product. With AI marketing, you can analyze past customer data, his behavior changes to segment your email list and sends targeted, personalized emails that will have an above-average conversion rate.

Social marketing

Suppose, for example; you’re running a social media ad campaign. In that case, AI marketing can help you automatically adjust your bids and Target CPA (cost-per-action) to improve your campaign’s ROI.

Content creation 

Suppose content creation is a big part of your marketing strategy. In that case, AI can also help you develop topics to write about, analyze top-ranked content on search engines, and provide a comprehensive report on the competition.

In short, AI marketing is all about using AI technologies to improve and automate your marketing efforts, so you can focus on more strategic tasks nd get high search engine rankings.

Now, look at some of the best and most popular AI marketing tools available today.

Innovative types of AI Marketing Tools Available Today

We have picked 12 of the best type of AI marketing tools we think every marketer should know about. 

We did our best researching many AI tools to bring you a list of the most impactful type of tools in 2023

Here are the 12 best AI marketing tools that you can use to take your marketing efforts to the next level:

AI SEO Tools (Search Engine Optimization)

AI is dominating the SEO landscape with its ability to process large amounts of data and find patterns that help you develop strategies to optimize your content for both search engines and users.

Digital marketing is incomplete without SEO. And AI is changing the way we do SEO. From finding the right keywords to analyzing the competition and auditing your website, AI SEO tools can do it all.

What meta description will give you the highest click-through rate? What ratio of keyword density will help you rank higher on SERPs? What are the most important SEO factors for your website?

AI SEO tools can help answer all these questions (and more). As a marketer, you can use AI SEO tools to improve your website’s ranking on SERPs, get more traffic, and generate more leads.

In fact, if you are new to SEO and don’t have time to learn it’s an ever-changing landscape, AI SEO tools can be your best bet. Since AI tools work on data and track all the latest algorithm changes, you can focus on other essential tasks while AI does the heavy lifting.

AI Copywriting Tools

Jasper copywritin ai tools that I use for and recommend

Copywriting is a critical aspect of digital marketing. After all, the copy sells, not just the product.

Copywriting is about creating compelling and creative content that can drive conversions. And AI-powered copywriting tools are what you need to create a high-converting copy.

With AI copywriting marketing tools, you can create personalized content at scale. You can also use AI to find your brand voice and tone and develop topics in which your target audience is interested.

It needs one click and a bit of description of what you want the tool to do for you. Recently, amount of AI copywriting tools available in the market has increased. Each with its own unique offering and features.

AI can write for you long-form articles, quick educational blog posts, landing pages, product descriptions, email subject lines, or social media posts. In short, you can manage all your content marketing campaigns.

Some of the best AI marketing tools can help you create better content faster and at scale. The best one overall in my eyes and the one I use is Jasper AI

AI Video Generators

A Digital marketing tools list is incomplete without video content editors. AI video generators can help you create high-quality videos for your marketing campaigns without needing a professional video team or expensive video equipment.

With AI video generators, you can create videos for social media, product demos, explainer videos, brand stories with no face-to-face interaction, and more.

You can create videos in many languages without voiceover artists, scripts, and a video camera.

Anyone from your team can create videos in seconds while on the go. The best thing about AI video generators is that they are affordable and easy to use.

AI Graphic Design Tools

AI video generator tool I recommend

Graphic designing is an essential aspect of digital marketing. You need design tools to create visuals for your social media posts, website, and ads.

Hiring a professional graphic designer can be expensive and time-consuming. And if you’re not a trained graphic designer, chances are you won’t be able to create high-quality visuals that stand out.

That’s where graphic design AI marketing tools come in. Anyone can create stunning visuals with AI graphic design tools without design experience or training. The software uses machine learning and artificial intelligence to develop creative and on-brand visuals.

AI Sales Tools

AI Sales Tools

Sales are the most critical part of any business and sometimes the hardest. After all, you can have the best product in the world, but if you can’t sell it, your business won’t survive.

That’s where AI sales tools come in. AI sales tools can help you close more deals by automating the sales process and giving you real-time insights into your customers.

You can use AI sales tools for prospecting new leads, booking appointments automatically, sending follow-up emails, and more. These tools can also help you upsell and cross-sell to your existing customers.

AI sales tools are the future of sales. With these tools, you can close more deals in less time and effort.


Chatboots AI Tools

Chatbots are one of the most popular AI marketing tools, and for a good reason. Chatbots can help you automate customer support, sales, and marketing. A business with a chatbot can operate 24/7 without needing human employees.

Whether handling customer queries, booking appointments, or sending follow-up emails, chatbots can do it all. And they can do it faster and more efficiently than humans.

Chatbots are also very affordable and easy to set up. You can create a chatbot for your business in minutes without any coding experience.

These Ai-powered chatbots are powered by natural language processing (NLP), which allows them to understand human language. So, whether you’re looking for a chatbot for your website, Facebook Messenger, or WhatsApp, the chatbot is a game-changing marketing tool for your marketing teams; you can’t afford to ignore it.

AI Art Generators

AI art Tools featured image

What if you could create original art without lifting a finger? That’s what AI art generators can do. You can create digital art, logos, illustrations, and more with AI art generators.

AI art generators use artificial intelligence to generate creative, on-brand artwork in line with your style.

You can use AI art generators to create visuals for your website, social media posts, ads, and more. Add a few keywords, and the AI software will create original art for you.

This new innovation in marketing is changing the way businesses create visuals. Now, anyone can create on-brand visuals without any design experience or training. Digital art is the future of marketing, and AI art generators are leading the way.

AI Lead Generation Software

Lead generation is the process of generating leads, or potential customers, for your business. AI lead generation software takes this process further by using artificial intelligence to generate leads.

AI lead generation software makes it easy to find, qualify, and contact potential customers from websites, social media, and more. With AI lead generation software, you can quickly generate a list of potential leads and reach them with personalized messages. They further qualify leads with scoring and grading.

AI lead generation software is changing the way businesses generate leads. With these tools, you can quickly find and contact potential customers without spending hours on research.

Social Media AI Tools

Social media is one of the most important channels for marketing your business. Businesses that use social media effectively can reach a larger audience, build brand awareness, and generate leads and sales.

But managing a social media account can be time-consuming. That’s where social media AI tools come in.

Social media AI marketing tools can help you automate your social media marketing by scheduling posts, analyzing your audience, and more. With social media AI tools, you can free up your time to focus on other aspects of your business.

Now, there are many types of social media AI tools available. Some devices are designed for specific social media platforms, like Instagram or Facebook. Others are more general and can be used on any social media platform.

For Instagram, AI automation tools allow you to find the best content, schedule posts, track your analytics, analyze your audience, and more. Automating your Instagram marketing with AI tools is the best way to save time and grow your account.

AI Photo Tools

AI photo tools are relatively new, but they’re already changing how businesses market themselves online.

These AI marketing tools use artificial intelligence to edit and enhance photos. In fact, it just needs a second or two for the AI software to analyze an image and make edits. What you can do with AI photo tools is impressive.

For example, AI photo tools can remove blemishes, add filters, color correction, and more. AI photo tools can even change the background of a photo or add elements that weren’t there before.

Where it takes minutes to edit a photo manually, AI photo tools can do it in seconds. This new technology is changing the way businesses market themselves online.

AI Recruitment Software

AI Recruitment software is changing the way businesses find and hire employees. Gone are the days of posting a job ad and waiting for resumes.

With AI recruitment software, businesses can automate the hiring process. This software can help enterprises source, screen, and hire candidates independently.

For instance, AI recruitment software can post job ads, screen resumes, add candidates to a talent pool, and contact candidates for interviews. With AI recruitment software, businesses can quickly find and hire the best candidates for the job.

Workflow Automation Software

Businesses often find themselves bogged down by repetitive tasks. These tasks can take up valuable time that could be spent on more important things.

Workflow AI automation software is designed to automate repetitive tasks. Businesses commonly use this type of software to automate workflows, such as marketing campaigns, sales processes, customer service tasks, and more.

When you automate your workflow with AI software, you can free up your time to focus on other aspects of your business. Workflow automation is a pillar of any business, especially if you are into marketing because many processes can be repetitive and time-consuming.

Wrapping UP

There you have it! These are some of the best ways businesses are using AI marketing tools today. As you can see, AI is changing the way companies operate.

If you think you can survive the competition in business today without the help of AI, then now or then, you will be up for a challenge. The competition is heating up, and those who don’t want to get cooked should start using AI in their business today!

Artificial intelligence (AI) is rapidly evolving and getting more sophisticated every day. From self-driving cars to personal assistant apps, AI is becoming increasingly ubiquitous in our lives.

Businesses in many industries are finding ways to harness their power to improve efficiency, drive growth, and gain a competitive edge. With so much potential, it’s no wonder AI is here to stay.

As AI continues to grow, we can expect to see even more impressive and game-changing applications in the years to come. So far, AI marketing tools has mainly been used to automate tasks or provide information and recommendations.

As technology gets better at understanding and responding to complex situations, we’ll see it become more involved in decision-making.

I would not be surprised if, in the next decade if we see AI helping businesses make strategic decisions about where to invest resources or what kind of business to develop in the next decade. The possibilities are endless – and exciting!


Marcos Isaias

PMP Certified professional Digital Business cards enthusiast and AI software review expert. I'm here to help you work on your blog and empower your digital presence.