If you are reading this, you’ve got a great idea for a QR Code campaign, but you’re running into a wall. You tried many QR Code generators, but they weren’t cutting it. You can’t add your logo, change the shape, pick the colors you want, or are worried about security. It’s like trying to squeeze a square peg into a round hole.
If you want a feature-rich QR Code generator that provides more flexibility and customization, you might want to consider GoQR.me or Uniqode.
We will compare the two options to make your lives easier.
But before that.
QR Code must-haves
Let’s say you’re a small business owner launching a new product. You print flyers with a QR Code, hoping to drive traffic to your online store. But when you scan the code yourself, it leads to a broken link.
This is a common pitfall with QR Code generators, especially the free ones. Let’s quickly touch on some must-knows for a good QR Code generator:
- You must have the ability to customize a QR Code with your logo, colors, frames, patterns, and shapes to match your brand identity.
- While Static QR Codes are good to begin with, Dynamic QR Codes let you edit QR Code information or design and change the destination URL after the code is printed.
- Tracking abilities to measure and understand the performance of your QR Codes and get insights on clicks, viewership, and potential client data.
- Security protocols such as GDPR, SOC® 2 type 2, and HIPAA protect your data and user privacy.
- A friendly interface for users that makes creating and managing QR Codes easy.
- Must integrate with other third-party CRM tools such as Zapier, Salesforce, etc,
Now, let’s see how GoQR.me and Uniqode stack up against these criteria.
Here’s a nano-second comparison guide of GoQR & Uniqode based on QR Code must-haves.
| Feature | GoQR | Uniqode |
| Static/Dynamic QR Codes | Offers both (Dynamic QR Codes have limited features) | Offers both |
| Customization options | Limited (shape, color palette) | Extensive (shape, color palette, logo, CTA) |
| Security | Basic | Robust (SOC 2 Type 2, HIPAA, GDPR compliant) |
| Bulk generation | Limited | Yes |
| User interface | Less intuitive | User-friendly |
| Analytics | Basic (scan count, location) | Advanced (scan time, device, demographics, Google Analytics integration) |
| Third-party integrations | Limited | Yes (Google Analytics, Zapier, Slack) |
| Ideal for | Quick, one-off codes | Powerful, trackable campaigns |
GoQR vs. Uniqode – A Comparative Guide
Static vs. Dynamic QR Code
Typically, QR Codes come in two types.
Static QR Codes are like snapshots. Once you’ve created them, they’re set in stone. You can’t change the URL or see how many people scanned them. It’s best for one-time use cases like sharing a website or contact information.
Whereas, dynamic QR Codes are the flexible ones. You can update the link or content anytime, see how many people scanned and where they’re from, and even add fancy designs. This makes it perfect for marketing campaigns, event registrations, and restaurant menus.
Both Uniqode and GoQR provide static and dynamic QR codes. The difference lies in the features they provide.
GoQR’s QR-Server management platform caters to professionals who require basic dynamic QR Codes, usage analytics (including scan count and location), and the ability to download high-resolution QR Code graphics for optimal printing results. They also have a sophisticated technique (Reed–Solomon error correction) that helps you style some parts of QR Codes.
However, Uniqode’s Dynamic QR Codes have high-level flexibility, analytical, error detection, and customization features. For example, you can use Google Analytics with Uniqode to get more insights on bounce rate, customer segments, industries, scan count, device usage, location, and demographics.
Extensive customization options
Let’s say you’ve designed a stunning poster and want a QR Code that perfectly matches your brand’s aesthetic. You may want a round QR Code to fit the circular design element on your poster, or you need a specific color palette to maintain brand consistency.
GoQR might fall short in these areas. While it can generate basic QR Codes, you’re limited to a fixed shape and color palette. Adding your logo or a custom call-to-action isn’t possible in the free plan.
Uniqode, on the other hand, provides a much wider range of customization options, even with its free plan. You can:
- Choose from round or square QR Codes.
- Customize the color palette to match your brand’s aesthetic.
- Include your brand logo directly into the QR Code.
- Include a text overlay as a CTA to guide prospects.
Safety and security
QR Codes have become a go-to way to connect with your audience, whether it’s through print ads, digital marketing, or in-store experiences. But as convenient as they are, it’s important to prioritize security, especially when dealing with sensitive information or large-scale campaigns.
While GoQR takes your privacy seriously, it often lacks robust security features.
Uniqode stands out as a reliable choice that is committed to data security and privacy.
With certifications such as SOC® 2 Type 2, HIPAA, and GDPR compliance, you can trust that your QR Codes are protected, no matter where they’re used.
Whether it’s a billboard in Times Square or a flyer in your local grocery store, your data and your users’ privacy are safe with Uniqode.
The ability to generate QR Codes in bulk
GoQR is excellent for quick, one-off codes. But what if you need a bunch of them, like for every product in your warehouse or every page in your magazine? That’s where bulk QR Code generators shine.
Uniqode lets you create multiple QR Codes at once, each pointing to a different destination. This is a huge time-saver, especially for large-scale projects. So, consider a bulk generator if you want to optimize your QR Code creation process.
Should be user-friendly
Creating, customizing, and deploying QR Codes should be simple and accessible to prospects of all technical levels. Uniqode provides a user-friendly experience with features such as saving QR Code designs for future use, filtering and sorting QR Codes by various criteria, adding custom labels for easy recognition, and a step-by-step process for smooth QR Code generation.
In contrast, GoQR lacks these features, making it less flexible and intuitive for managing and customizing QR Codes.
Analytics
To maximize your QR Code campaigns’ impact, you need insights into their performance.
With Uniqode, you can:
- Track scans by time of day, location, and device type.
- Get insights into user demographics and behavior through Google Analytics integration.
- Pinpoint your most effective QR Codes to optimize your strategy.
- Determine the exact GPS location of each scan.
On the other hand, GoQR provides basic tracking and analytics features, such as the number of scans by location.
Integrate smoothly with third-party apps
What if we told you you could effortlessly add QR Codes to your marketing materials, track their performance in real-time, and even automate tasks based on scan data?
Well, Uniqode integrates with various software and platforms, making it easy to include QR Codes in your workflows. You can connect it to Google Analytics to measure user behavior, use Zapier to automate tasks, and even integrate with Slack to receive real-time updates.
While GoQR provides basic QR Code generation, it may fall short when it comes to advanced integrations.
And scene… GoQR or Uniqode?
We’re sure you now have a clearer picture of what both the QR Code makers offer.
If you want a quick and easy way to generate a basic QR Code, GoQR might be your solution.
But if you want to create powerful, trackable QR Codes that can do more than link to a website, Uniqode is preferable. With analytics, password protection, and custom branding features, Uniqode is your ideal QR Code maker.