How To Add QR Codes to Your Canva Designs? A Step-By-Step Guide

Are you even a marketer if you never used Canva to create creatives for your marketing campaigns?

And are you even a smart marketer if you don’t use QR Codes to streamline your customers’ online and offline experiences?

But here’s the thing that many marketers don’t know: You can create QR Codes using Canva.

The Canva QR Code feature allows you to design and generate QR Codes for free using the Canva app.

But how do you create Canva QR codes? We will explain it in this step-by-step guide.

What is a Canva QR Code?

A Canva QR Code is the QR Code you generate using the Canva QR Code generator. You can easily include a Canva QR Code in your marketing collaterals, campaign assets, and other types of creatives to make your campaigns more interactive.

How to Create QR Codes with Canva? Steps and Examples

There are two types of QR Codes: static and dynamic. With the Canva QR Code generator, you can create both types. Here are the quick steps:

How do you create static QR codes in Canva?

Static QR Codes are for one-time use. You cannot edit the QR Code information after it’s live. Another thing to note is that static QR Codes aren’t trackable.

Below are the steps to create a static QR Code using Canva:

Open the Canva app and select Create a Design. You will also need to select your design type. We have chosen LinkedIn Post here

Step 1: Creating Static QR Code in Canva

Click the Apps tab in the left navigation bar

Step 2: Creating Static QR Code in Canva

Type ‘QR’ to find the Canva QR Code generator

Step 3: Creating Static QR Code in Canva

Enter the URL for your QR Code’s destination or the website/landing page it redirects to. You can also customize the QR Code. Canva provides options like changing background and foreground colors and adding margins to the code

Step 4: Creating Static QR Code in Canva

Now click Generate Code and automatically move the code into your design

Step 5: Creating Static QR Code in Canva

How to Add a Dynamic QR Code to Your Canva Designs?

A dynamic QR Code is re-usable multiple times. You can edit information whenever you want and track QR Code metrics. Dynamic QR Codes are more useful for marketing campaigns because they provide critical insights into your existing campaigns, explaining what’s working and what’s not, so you can apply these learnings in your upcoming campaigns.

You cannot create dynamic QR Codes directly using Canva. You will need to use a QR Code generator to complete the process.

There are two ways to create a dynamic Canva QR Code: using a QR Code generator like Uniqode and integrating Canva with Uniqode.

Let us explain both cases.

Case 1: Using a QR Code generator like Uniqode

Below are the steps to create a Canva QR Code:

Sign-up for Uniqode. Or, if you already have an account, simply log in.

Once you are at the Uniqode dashboard, click +Create QR Code in the top right corner

Now select the destination for which you want to create a QR Code. Uniqode provides various choices, including websites, landing pages, forms, PDFs, and so on.

Now paste the URL to your selected destination in the given space

Uniqode offers several customization options like changing the background color, shape, frame, and size of your QR Code

Now that you have your QR ready, simply test it and download it in your desired format. You can then upload it to your Canva library and add it to your Canva design

Case 2: By integrating Canva and Uniqode

The above process of creating Canva QR codes is long and time-consuming. By integrating Uniqode with Canva, dynamic QR Code generation becomes much simpler.

Below are the steps:

Search for the ‘Uniqode’ app in the Canva app library and click on it

Step 1: Creating Dynamic QR by integrating Canva with Uniqode

Now click on Use followed by Connect to integrate both applications

Step 2: Creating Dynamic QR by integrating Canva with Uniqode

You must provide Uniqode’s API Key and your organization ID to complete the integration. Both these information are available in your Uniqode dashboard

Step 3: Creating Dynamic QR by integrating Canva with Uniqode

Now that you have successfully integrated both apps, simply select a dynamic QR Code that you created in your Uniqode dashboard and add it to your Canva design

Step 4: Creating Dynamic QR by integrating Canva with Uniqode

Static vs Dynamic Canva QR Codes: Which One Should You Choose?

Confused between static and dynamic Canva QR Codes. Here’s our take:

Go for static QR Codes when:

You need the QR Code for a single purpose. You don’t need to use it multiple times or purposes
You don’t need post-launch analytics from the QR Code

Go for dynamic QR Codes when:

You want to re-use the QR Code several times and need to edit information as required
You need deeper insights into the QR Code’s performance
You want to retarget the users and redirect them to different destinations

The most common use of static QR Codes is to link your resume or direct students to an online course. In both cases, the QR Code’s performance does not matter.

However, dynamic QR Codes are much more useful for interactive marketing campaigns.

Conclusion

Canva and QR Codes are integrated parts of any successful marketing campaign. The creatives made on Canva help you engage potential users. Similarly, QR Codes simplify a user’s journey from offline campaigns to an online experience.

To design interactive, vibrant QR Codes that redirect your prospects to a desired destination, you must integrate Uniqode with Canva.

Want to get started?

Start Uniqode’s 14-day free trial.

ABOUT THE AUTHOR

Marcos Isaias

PMP Certified professional Digital Business cards enthusiast and AI software review expert. I'm here to help you work on your blog and empower your digital presence.