QR Codes are everywhere: on restaurant menus, brand campaign banners, product packages, and more! Katy Perry recently got a QR Code tattoo to invite her fans to pre-save her upcoming album.
No wonder. To create QR Codes at scale, you need a QR Code generator like Uniqode or QRFY. But the question is, which of the two is the better choice for brands?
If you are confused between QRFY and Uniqode, let’s have a QRFY Vs. Uniqode faceoff to see which QR Code generator wins.
Features to Consider while Choosing a QR Code Generator
When selecting between QRFY and Uniqode or any QR Code generator for that matter, here are the features to base your decision on:
Ability to generate static and dynamic QR Codes
There are two different types of QR Codes: static and dynamic. Static QR Codes are for one-time use only. Once a static QR code is live, you can neither edit information nor track its performance. Therefore, they are only suitable for use in resumes or redirecting students to an online course or similar scenarios.
Dynamic QR Codes are the opposite of static QR Codes. You can edit information in real time, re-use these QR Codes at your convenience, and track their performance after a campaign is live.
When choosing a QR Code generator, ensure it generates static and dynamic QR Codes. Here’s a sneak peek into Uniqode and QRFY:
Feature | Uniqode | QRFY |
Static QR Code | ✅ | ✅ |
Dynamic QR Code | ✅ | ✅ |
Verdict: Draw.
Extent of customization
The next feature you must look for in a QR Code generator is its customization capabilities. QR Codes are no longer just black-and-white codes. Brands must align them with their presence by customizing QR Codes with colors, formats, logos, shapes, frames, etc.
When it comes to customization, let’s see how Uniqode and QRFY perform:
Feature | Uniqode | QRFY |
Multiple colors | ✅ | ✅ |
Change of shapes | ✅ | ✅ |
Change of frames | ✅ | ✅ |
Adding CTA text | ✅ | ❌ |
Multiple background color | ✅ | ✅ |
Multiple download formats | ✅ | ✅ |
Verdict: Uniqode is the winner. QRFY doesn’t allow you to add CTA text to a QR Code and for marketing campaigns, CTA text plays a critical role in convincing the potential users to scan your QR Code.
Integrations
The main reason behind generating dynamic QR Codes is to track their performance. To do that, your QR Code generator should integrate with different platforms like Google Analytics, Zapier, Canva, Sheets, etc. Such integrations would help your QR Code generator seamlessly blend in marketing workflows and help employees track campaign performance without switching between applications.
Here’s how Uniqode and QRFY do in terms of integrations:
Feature | Uniqode | QRFY |
Integrations with Google Analytics, Zapier, Canva, Sheets | ✅ | ❌ |
QR Code API | ✅ | ✅ |
Verdict: Uniqode is the winner. Though both apps have APIs, Uniqode gets a few brownie points because it easily integrates with these tools and automates marketing workflows.
Features to Consider while Choosing a Premium QR Code Generator
If you are looking for features beyond the essentials, here is what to look for in a premium QR Code generator:
Security policy
When users scan your QR Code, their confidential information is at stake. Therefore, if you don’t invest in a secured QR Code generator, interactions between the user and your QR Codes can lead to data infringement.
Typically, a QR Code generator should include the following security features:
- Single Sign On (SSO) to encourage safer logging in and provide access to only authorized users
- GDPR, SOC2, and HIPAA compliant to ensure that customer data is completely safe
- Identifying anomalies in user scan attempts and filtering such unauthorized traffic
Let’s see how Uniqode and QTFY perform in the case of security features:
Feature | Uniqode | QRFY |
Single Sign On | ✅ | ✅ |
GDPR, SOC2 and HIPAA compliance | ✅ | ✅ |
Scan anomaly detector | ✅ | ❌ |
Verdict: Uniqode is the winner. While both QR Code generators are secured for usage, Uniqode adds another layer to its security systems by identifying and auto-blocking anomalies in QR Code scans. As of now, QRFY doesn’t offer this feature.
Collaboration capabilities
Let’s be honest. You will not be the only person using a QR Code generator. Marketing teams use the same QR Code generator for different types of activities like generating QR Codes, designing QR Codes, making real-time changes to the QR Codes from time to time, tracking campaign performance and so on. Therefore the QR Code generator you select should offer the following collaboration features:
- Add teams to organize your work better
- Ability to accommodate multiple users for smoother collaboration
- Maintain a dedicated asset library to store and re-use assets with labels
- Templatize QR Codes and lock the templates with brand stamps
- Custom, role-based access for teams
- Transfer QR Codes from central dashboard to team dashboards
Let’s see how Uniqode and QRFY performs in terms of collaboration:
Feature | Uniqode | QRFY |
Teams | ✅ | ✅ |
Multiple users | ✅ | ✅ |
Asset library with labels | ✅ | ✅ |
Template lock | ✅ | ✅ |
Role-based, custom access | ✅ | ✅ |
Transfer QR Codes | ✅ | ✅ |
Verdict: Draw
Analytics
You need detailed analytics for dynamic QR codes to help you make intuitive marketing decisions. Typically for marketing campaigns, the metrics that matter the most for QR Codes include trends in scanning, number of users, time of scan, device used by scanner, IP and GPS of scanner, identifying top-performing campaigns etc.
Some QR Code generators send personalized email reports to provide further insights into marketing campaigns. Integrating with Google Analytics and including those insights into your QR Code generator’s dashboard is a plus.
Here’s a quick overview of analytics features in the QRFY vs. Uniqode comparison:
Feature | Uniqode | QRFY |
No. of scans | ✅ | ✅ |
No. of users | ✅ | ✅ |
Time of scan | ✅ | ✅ |
Device of scan | ✅ | ✅ |
GPS and IP location of scanners | ✅ | ❌ |
Top-performing campaigns | ✅ | ❌ |
Personalized email reports | ✅ | ❌ |
Google Analytics metrics | ✅ | ❌ |
Verdict: Uniqode is the winner. While QRFY does provide detailed scan metrics, it doesn’t go in-depth when it comes to sharing GPS and IP locations of scanners. It doesn’t integrate with Google Analytics and doesn’t segregate top-performing campaigns or send them as email reports.
QRFY vs. Uniqode QR Code Generator: Which One is More Affordable?
Here’s a breakdown of pricing for both Uniqode and QRFY:
Uniqode
- Lite: $15/mo for one user and up to 50 dynamic QR Codes
- Pro: $49/mo for one user and up to 250 dynamic QR Codes
- Plus: $99/mo for three users and up to 500 dynamic QR Codes. You can add more users, and the amount will be changed accordingly
- Business+: Custom pricing for unlimited users and unlimited dynamic QR Codes
QRFY
- 12-months plan: $20/mo
- Six-months plan: $32/mo
- Three-months plan: $42/mo
Verdict: Uniqode. Firstly, QRFY doesn’t provide a transparent picture of how many users can be accommodate or what features to expect under each plan. Secondly, the pricing structure lacks flexibility as there is a minimum commitment of opting the tool for a locked time period. Uniqode’s pricing policies are clear and flexible according to users’ needs.
QRFY vs. Uniqode: Which QR Code Generator is Better for You?
It ultimately depends on your business needs. If you are looking for an affordable, transparent QR Code generator that shines in both essential and premium features: go for Uniqode.
If you are looking for a simple QR Code generator with limited features and unclear pricing plans, opt for QRFY.
Ultimately, its your decision to make and consider all your use cases before making a final call.