Top Strategies to Sell Guest Post and Boost Your Online Presence
Let’s cut the fluff—guest posting isn’t dead, but how most people sell it? Yeah, that part needs to die.
I’ve seen it all: cold emails that sound like shady Craigslist ads (“Dear Sir, I have dofollow links available”), bloggers charging $500 for a guest post on a site that gets 100 visits a month, and “SEO pros” trading links like Pokémon cards. No hate—just facts.
But here’s the deal: done right, selling guest post opportunities is one of the smartest plays to drive traffic, build authority, and yeah—actually make money from your site. Whether you’re a coach with a blog, a SaaS founder with a resource hub, or just a content marketer with bills to pay, here’s how to make it work without selling your soul or tanking your domain.
What is Guest Posting?
🧱 First, Let’s Talk About the Value Stack (Because This Isn’t Just About Links)
If all you're offering is “a backlink on my blog,” you're basically a digital pawn shop. What you're really selling is:
Exposure to a targeted audience (hopefully)
Brand association with your niche or site
A legit, editorially-placed backlink
The halo effect of authority—if your site looks good, that link means something
Treat your guest post offer like a content collaboration opportunity, not a one-time transaction.
Guest posts are blog articles or content pieces written by someone outside the blog owner’s team.
These are published on third-party blogs or websites, often in exchange for backlinks, exposure, or payment.
When you sell guest posts, you allow businesses or individuals to publish on your blog or site in exchange for a fee, usually because your site holds authority, relevance, or real traffic.
Guest posting is a highly effective way to build authority and drive strong SEO results for your website - by creating high-quality content and posting it on relevant sites.
Guest posting can help you establish yourself as an expert in your niche and increase your online presence.
By selling guest posts, you can monetize your blog and attract businesses looking to improve their search engine rankings.
Guest posting strategies can be used to drive referral traffic and boost organic traffic to your website.
Why Sell Guest Post?
Selling guest posts is a win-win.
If you own a high DA website, you're in a powerful position to earn steady income from paid guest posts.
Benefits of Guest Posting
Finding Guest Posting Opportunities
How to Get Started: Accept Guest Posts on Your Site
To sell guest posts, your site first needs to be attractive to potential buyers. Here are steps to prepare:
1. Build High Domain Authority
The higher your domain authority (DA), the more attractive your site becomes for guest posting. Improve your DA by:
2. Attract Real Traffic
Buyers look for real traffic, not just metrics. Use Google Analytics and Search Console to show data:
3. Create a 'Write for Us' or 'Guest Post' Page
Add a dedicated landing page explaining:
4. Showcase Your Authority
Highlight any past collaborations with well-known brands, or display logos of companies you've worked with. This builds trust and justifies higher pricing.
Finding the Right Clients to Buy Guest Posts
Once you're ready to sell, here’s how to find potential buyers:
1. Manual Outreach
Contact SEO agencies, digital marketers, and content managers directly. You can use tools like Hunter.io to find email contacts or simply reach out via LinkedIn.
2. Join Guest Post Marketplaces
Register your blog on platforms like:
These platforms connect high authority sites with buyers actively looking to buy sell guest post services.
3. SEO Facebook Groups & Reddit Forums
Communities like Blogger Outreach groups or subreddits such as r/SEO or r/DigitalMarketing often have people searching for guest posting sites.
Create a Smooth Guest Post Process
Once you land a client, it’s important to make the whole process easy and professional:
1. Offer Content Creation or Accept Ready-Made Content
Some clients want you to write; others will provide the content. Offer both options:
Done-for-you package: You write and publish
Publish-only package: They send content; you review and publish
2. Set Clear Guest Post Guidelines
Keep your quality standards high:
3. Provide a Fast Turnaround
Speed matters. Most buyers expect their post live within 2–7 days. Set a realistic deadline and stick to it.
4. Provide a Live Link & Report
After publishing, share the live URL, traffic potential, and any other reporting promised.
Pricing and Packaging Your Guest Post Services
There’s no one-size-fits-all price, but here’s how to determine yours:
Factors That Influence Price:
Example Packages:
- Basic: $40 - $80 per post on DA 20-30 blogs
- Premium: $100 - $250 per post on DA 40-60 sites
- Enterprise: $300+ for high authority backlinks (DA 70+)
Offer bulk discounts or retainer plans for agencies who need regular placements.
Building Relationships with Clients and Partners
Measuring and Tracking Performance
Expertise and Specialization
Transparency and Communication
Niche-Relevant Placements
High-Quality Backlinks
Tips to Deliver Exceptional Service
If you want clients to return, make sure your guest post service stands out:
This level of professionalism earns you repeat business and word-of-mouth referrals.
Final Thoughts
Selling guest posts isn’t just about making quick money—it’s about building long-term partnerships, improving SEO value, and delivering real content worth reading.
By understanding what buyers want—like high domain authority, niche relevance, and do-follow links—you can stand out in a saturated guest post marketplace.
Focus on offering genuine value, maintaining content quality, and choosing reputable guest posting sites.
With consistency and smart positioning, selling guest posts can become a sustainable income stream while boosting your digital authority in the process.
